NEGATIVE WORDS THAT START WITH E SERIES

For a headline of average length, each additional negative word increased the click-through rate by 2.3%. Our dataset comprises ~105,000 different variations of news stories from that generated ∼5.7 million clicks across more than 370 million overall impressions.Īlthough positive words were slightly more prevalent than negative words, we found that negative words in news headlines increased consumption rates (and positive words decreased consumption rates).

NEGATIVE WORDS THAT START WITH E SERIES

Specifically, we conducted our analyses using a series of randomized controlled trials ( N = 22,743). Here we analyse the causal effect of negative and emotional words on news consumption using a large online dataset of viral news stories. Online media is important for society in informing and shaping opinions, hence raising the question of what drives online news consumption. The title says it all: “ Negativity drives online news consumption.” Those suspecting that last culprit find support in a new study just published in the journal Nature Human Behavio(u)r. News publishers, as rational economic actors, want to maximize the audience for everything they do, and there’s something about the negative lens on reality that draws eyeballs to copy. Heck, maybe it’s because the world is just inherently a dark and depressing place - a theory the past decade or so seems ready to endorse. A government program working well isn’t as exciting as a mayor taking money under the table. Maybe it’s because reporters see themselves as watchdogs, tasked with identifying malfeasance, corruption, discrimination, and other social problems that need fixing. After all, a flight landing safely isn’t a story, but one crashing into the ocean sure is. Maybe it’s because journalists are naturally drawn to aberrations - outliers from the norm - and those tend to be more bad than good.

Negative words that start with e